Marketing has come a long way in the last few years. In fact, a few decades ago, we were limited to a few resources that allowed us to generate sales from the products that we wanted to sell. We could take an ad out in the local classifieds attempting to attract potential customers. We could place ads in magazines which were much more expensive. It was also possible to go to your local print shop and have several hundred flyers printed which could be distributed throughout our immediate neighborhood. Most of our efforts with marketing had to do with what we were able to accomplish within our immediate area, and through some venues of national advertising, we could attract customers through the process of mail order or having them send checks. Today, marketing is dramatically different primarily because of technological advances that have occurred in the last decade or so that has allowed us to become interconnected with the world. In fact, technology has made it much more affordable for people to do marketing than ever before. In this article, we will discuss how technology has advanced marketing to such a degree that it is possible for the average person, even working out of their house, to generate a substantial revenue on the Internet.
For a great example of how someone has used internet marketing to there advantage then go to purse-obsession.com!
Search Engine Marketing
When Google first came out, there were no advertisements. It was simply a website where you could search and find information on topics you are interested in. In the same way that Facebook progressed, creating a website that people enjoyed visiting, it was not until the user base numbered in the millions that these websites introduced advertising. It is possible today to place an ad on Google or Facebook and target very specific demographics, allowing you to drive targeted visitors to your website to make sales from all over the world. People that used to be limited to marketing within their own city can now tap into the worldwide audience that is made possible by the Internet. Instead of using search engine advertising, you can also rank your website using what is called search engine optimization. You can either do SEO yourself to boost your website, as well as individual pages, to the top of the search engines for specific keywords, or you can pay SEO experts and companies to do this for you allowing you to focus on your business.
A great example of SEO is @ Moz.com
Video Marketing Online
When Google decided to purchase YouTube in its infancy for over $1 billion, many people were astounded by such a substantial investment. What Google understood was that the trend was moving away from finding information that was printed to watching videos instead. Due to the relationship between Google and YouTube, if you are able to make videos and upload them to YouTube, it is actually very easy to rank for specific keywords. Obviously, keywords that are three words in length or shorter are much more difficult to rank for because there is so much competition, but long tail keywords that are longer than three keywords in length, are actually very easy to position on the first page of the search engines for the keywords that you are targeting. There are other video sites including Vimeo and and Dailymotion can also be used to achieve top rankings. The key is to make videos that are not only providing the information that people want, but to make them interactive and fun to watch so that people will begin to share them across the web. The viral nature of videos actually makes them a much more potent form of advertising because not only can you upload them for free, when they are shared by thousands of people, you will generate tens of thousands of visitors without any ad spend on your part.
Although we have already mentioned Facebook, which is the largest social network in the world with over 1 billion users, viral marketing is also a large part of what Facebook has to offer. The same is true for other social networks including Twitter and Instagram which allow users to post and upload videos, all of which can be shared creating viral traffic. As these websites have progressed, especially with Facebook and Twitter, you can also buy paid advertising on these websites. When you buy an ad, or you promote a post, it’s actually a way of kickstarting the viral nature of social networks by placing your information in front of thousands of people that can potentially share it with millions. Therefore, social networks seem to be the trend toward which most marketers on the web are moving toward because of the sheer volume of people that participate in social media everyday and can potentially send thousands of visitors to your website by virtue of sharing your posts and videos.
Of course Facebook is the leading social network :).
Technology In Marketing Is Here To Stay
Although having the ability to write excellent sales copy is essential for making sales with products that are sold on the web, or being able to create creatives on Google Adwords that will convert more visitors into buyers is very important, the use of technology in marketing today is what drives online marketers, as well as off-line businesses, toward using what only modern technology has made possible. By using the Internet to your advantage, and utilizing services such as SEO marketing, video marketing and the viral nature of social media, marketing has gone from something that was only possible through newspapers and magazines to a medium which literally connects you with the world. The best benefit of all is that not only are you able to interact with a larger audience for a much lower price than you would have had to have paid with traditional advertising, the viral nature of videos and posts that can be shared worldwide gives you the ability to send thousands of visitors to your websites and offers everyday without actually having to spend a single dime. The power of technology, especially in correlation with the Internet, has taken marketing to a completely new level. If you are interested in increasing your revenue this year, learn to utilize all that technology in marketing has to offer.